Liam Kedem was born into the world of fashion. From a young age, he was surrounded by fabrics, sketches, and quiet conversations about form, feeling, and presence. Raised in the studio of his father, designer Sasson Kedem, Liam didn’t just watch — he absorbed. Not as theory, but as a way of life. At 25, Liam isn’t trying to build a business. He’s trying to express something. ALBI wasn’t created to fill a market need — it was born from something personal: honesty, softness, and clothing that simply feels right. Liam believes true creation begins with emotion, with honesty, and with sharing something real — without noise, without masks, and without pressure. ALBI is his personal continuation of the story he was born into — told in a different voice, at a different rhythm, but always from the heart.

heart first.